Google got the credit. TikTok did the work.
Why your reports disagree about where buyers come from, and how to read them together before you move the BFCM budget.
SEA Survey Team · 3 min readBlog
Short reads for Shopify stores on attribution, surveys and what to do with the answers before Black Friday on Nov 27.
SEA Survey Team · 3 min readAds cost more. Buyers arrive from places pixels miss.
Three numbers from last year's sale, and what they mean for this year's plan.
SEA Survey Team · 3 min readWhere did you find us? The one question to add before Black Friday.
How to ask it, when to start, and how to read the answers.
SEA Survey Team · 3 min readFour surveys for the sale, one goal each.
What each one asks, where it runs and the dates that matter.
SEA Survey Team · 2 min readAn answer is not the end. It can start an action.
Five things a buyer might write, and what your apps do with each one.
SEA Survey Team · 2 min readNo posts in this category yet.